Zippo has been producing the same product since 1932. Join the BMA and Patrick Grandy, Marketing Communications Manager, from Zippo to learn how historical events have affected the brand and how exposure from Hollywood has helped secure Zippo’s place in popular culture. Grandy will discuss why this product has been so successful and how the brand has maintained its relevance. In addition, Grandy will reveal the secrets behind maintaining a brand’s longevity, describe how a brand with historic roots can remain relevant today, and present a plan for guiding tomorrow’s view of a brand.
DISCLAIMER: Our aim is to continuously provide our
progressive audience with an open and interactive medium to view
and share relevant,
beneficial and interesting "career, economic, lifestyle and
networking" listings, ads, content and resources.
While the above information may be accurate and viable, the role
of Minority Professional Network, Inc. (MPN) is
strictly as a communications medium, and we do not
accept any responsibility for
cancellation, changes, errors, omissions, inconveniences, or any other form
of liability for any content
displayed or disseminated via our web sites, or e-marketing or social media
promotional services.
If there are any
doubts, we
encourage you to conduct additional research or contact the listed host or responsible entity.
CLICK HERE to inform us about any ads, listings or content
which appear to be
inappropriate,
fraudulent or misleading, or inconsistent with our theme and focus.