HOW TO NETWORK EFFECTIVELY

How to Start - There’s really no single formula. However, I recommend that you start with a specific goal and timeframe. For example, decide to meet 3 new people in your field who work both in your company and in other firms over the next 6 months. Once you “program” that goal into your brain, you’ll be amazed at the number of opportunities that come your way. Sign up for seminars, attend presentations, take a class, or ask a friend to introduce you to someone. Just get going. And don’t worry about imposing – people are generally very nice and like to help each other out.

How to Get People Interested in You - If you’re meeting someone for the first time, let them do most of the talking. First, you’ll learn pretty quickly if this person is someone you want to keep in touch with. Second, if you do ask them for their business card or contact information, they will gladly give it to you because they now look upon you very favorably as being “a good listener”. Ask for permission to contact them in the future. Don’t assume that you can. Just say something like “I’m glad we met. May I keep in touch with you?” If you’ve used the active listening approach I described, they always say “Yes” or “Of course”.

If someone isn’t interested in networking with you, just back off. Be objective about why this is the case and try to determine if there is something about yourself that needs improvement. If they never come around, don’t worry about it. The world is a big place and there are plenty of great people out there.

Demonstrate Respect for Process and Position - Don’t ask people to go around their company’s internal processes or to leap over organizational levels for you. This puts them on the spot. Instead, ask them to explain what their company’s process is and who they recommend that you contact. Always, always ask for permission to use their name before doing so. This approach shows that you are a responsible and trustworthy person. And, you will ultimately get in touch with the right individual(s) through a series of personal internal referrals Trust me – this works.

Keep the Conversations Productive - Be completely professional and upbeat in your networking activities. Networking is not a vehicle for you to whine, complain, or badmouth. It’s an opportunity for you to learn from others and to help them out as well. Anybody who is a quality individual for you to know will not be interested in listening to garbage. In networking circles, word travels fast about which people to avoid. Don’t get on that list.

Be a Giver, Not a Taker - Keep track of how many times you ask for favors. You should be giving and taking in equal measure. End each conversation with “Thanks for your time. Please tell me how I can help you.” Even if the other person says “Oh, don’t worry about it.” or “I don’t really need anything right now.” - they will always remember you as being a very unselfish and thoughtful person. I cannot stress enough how much networking is about helping others. Again, word travels fast about which people just take, take, take and never do anything for anyone else. Don’t get on that list, either.

You Must Sow Before You Reap - Start networking NOW. Don’t wait until you need something. There is nothing more annoying than getting a phone call from someone you just met or someone who hasn’t been in touch for years (or worse yet, didn’t return your calls when you contacted them) asking for a big favor.

If you truly don’t need anyone or anything right now, then reach out to others and help them. And be sincere about it. Develop the reputation for being someone who helps others. Not only is it the right thing to do, but by doing so, you will build up a “bank” of goodwill that you can easily tap into when you really need it. Believe me, that day will come and when it does, you’ll be amazed at the outpouring of assistance you’ll get.