Get Beyond Your Tasks

The stranger returns to the building site the next day. This time he approaches the second man, asking him the same question. "Tell me," he said, "what are you doing?" Smiling at the stranger, the man proudly replies, "Why, I'm helping to build the new cathedral."

I don't know about you, but in my twenty years in management I met plenty of people like the first mason. People doing what they were told to do, without a greater context or purpose. People focused on what they were doing, not why they were doing it. People who clearly didn't like their job, and clearly weren't winning at working.

So if you're an employment specialist in Human Resources, your purpose is not to hire people. That's a task. The reason behind the task might be to increase your company's competitive edge with exceptional people. If you're a web designer, your job is not to build websites. That's a task. Your purpose is in the why of it. Maybe it's to build the corporate brand or make life easier for your customers. Look beyond your title.

In one of my jobs, my purpose was to help the company develop a winning culture in another it was to help build trust in the corporate brand so new customers would give us a try. My job title would never have told you about either.

But here's a secret. People who are winning at working don't wait for someone else, like their boss, to define their work's purpose. They figure it out. They define it. They create a vision for themselves.

People who are winning at working can articulate how the work they do supports their organization's vision, values, goals and objectives. They're not satisfied doing tasks like the first mason. They're like the second. They want to understand and contribute to the whole. They want to know that what they do at work matters. Want to be winning at working? Define your work's purpose. And get beyond your tasks.

(c) 2005 Nan S. Russell. All rights reserved.