Seven Unique Ways to Promote Your Book

-Magnetic signs: Full-color magnetic signs placed on the sides of your car are the ultimate advertising tools. They’re relatively cheap, depending on the size and design you choose, you can get a pair ranging from $18.00 to $85.00. Hundreds of people can see them on a daily basis.

-Create your own blog: Blogging can take your diary ramblings and turn them into a publicity-generating machine. Also a blog is an excellent venue to showcase your writing.

-An acrylic holder: Hang an acrylic holder on your car window to hold your postcards. Whenever you stop at a store, pull out your holder. Passersby can take a postcard while you’re shopping.


-Clothing: Make this a family event. Have family members wear their T-shirts and/or baseball caps whenever the opportunity presents itself. At the gym, out shopping, or just out getting ice cream. Who’s best to be your walking billboards than loved ones?

-Advertise on www.classmates.com: For a nominal fee you can send an announcement of your new book to the alumni of your high school and college.

-You: Keep a copy of your book with you at all times. Just having it is bound to elicit questions. This is an especially excellent technique if you’re on public transportation. Anyone within three feet of you is bound to ask what you’re reading.

Don’t forget that you can also promote your book by writing articles, passing out postcards, facilitating a workshop, and joining an assortment of professional associations and organizations.


You can tack your postcards on local bulletin boards, post your web site on Yahoo groups, have a friend host a book signing/reading party and, finally, send press releases to independent booksellers.

Happy Promoting!