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Article / Content Title:

Fascinating Video Production Tactics that can Help your Business Grow

Synopsis /  Author Bio

We help companies fill their calendars with new clients using a proven, predictable, measurable and scalable customer acquisition system. We are all about your success and your continued growth! Utilizing the power of VIDEO, while leveraging the awesome power of Facebook and Google, we successfully reach and qualify ONLY the people that you are targeting AND at the right time.

Author's Name

Mark Helms

Phone

781 284 9707

Web Site

https://www.soundandvisionmedia.com

Email

CLICK HERE

Author / Content Text 

Nowadays almost everything is depending on the internet and most of the time people are always using internet for work, news, entertainment, to get away from being bored, and etc., also some of us are a fan of watching Television for the same reason as mentioned above.

That is why businessmen has the opportunity to persuade users of internet and television in acquiring or buying their products and services. As we have observed, in the aspect of internet, when we are using a certain application and we are already enjoying the application, sometimes there is a sudden popped up of advertisement videos of a certain company or product. In terms of television, there are a lot of advertisement that is shown everyday.

Video making is one of the most in demand service rendering business nowadays, due to its positive impact to most people in the and businessmen find it more effective in this kind of promotion because through video, it will really portray the positive effect of one’s business to people.


WHY ARE BUSINESSMEN KEEP ON INVESTING IN VIDEO PRODUCTION FOR THEIR BUSINESS?

In this world, only one thing is for sure, and that is “CHANGE”, due to modernization, there are technological change, and for businesses change always occurs especially in technology, that is why businessmen really have to invest in this kind of advertising in order not to be left behind from competitors.

Video popping up from applications is somehow annoying, but because everyday a certain person will see that kind of product or services, when time comes that he needs something that is the same as what he/she every now and then, he/she would eventually buy or acquire that certain product or service. For example, if most of the time I use the internet for browsing as my daily routine, and every now and then Nescafe advertisement is always popping to my screen, eventually if I will look for coffee, since Nescafe brand is what I used to watch every now and then, therefore, in going to the store I will buy Nescafe because that is the product that I use to remember. Same as if you are a television watcher addict.

Another reason is that, investing in videos will somehow be all-in-one persuasion to people, because unlike from other means of advertisement, video advertisement is more interesting to watch, and it is more detailed. And some people will use a certain product that are being used by their idols, that is why, usually in video advertisement famous people are being used to use the product or service.




MARKETING STRATEGY

Video marketing is a strategy that every small business owner should consider. Not only is this form of marketing effective for increasing sales and brand recognition, but, it’s also preferred by customers. This is why it’s so powerful to create an effective video advertisement for your small business.

Depending on your audience, most markets would rather watch an informative video about your company than scroll down a long page of text. Right now, digital video advertising is a top marketing trend, and your small business can get involved by creating an online video advertisement.

An informative online video advertisement is a great tool for converting interest into sales and growing your brand on the web. Whether that’s on your website, Facebook page, YouTube channel, eNewsletter or any other way that you market to your customers.


MAKING A VIDEO ADVERTISEMENT IS A HUGE TACTIC THAT IS BEING USED BY BUSINESSMEN TO PERSUADE THEIR MARKET, SO HOW TO MAKE AN EFFECTIVE VIDEO ADVERTISEMENT?

An effective video advertisement plays a big role in making your business more attractive to customers, Making them loyal to your Products and Services, making them feel secured about what they are acquiring, and in the long run instead the company will achieve zero economic profit (usually happens to businesses all the time), it will widen its market, so the business will grow.

In making an effective video advertisement, you must first “Make the First Few Seconds Count”, The beginning of your video is critical. To avoid having potential customers skip your ad or click away, you need to get their attention immediately. Start your video ad with a statement that will spark the interest of those in your target market. Make an effort to hook your audience within the first few seconds by addressing a common problem, asking a relevant question, or by sharing something that makes your brand stand out.
At times, you’ll notice that video advertisements can be on mute, therefore it’s also important to start your advertisement with great visuals that encourage viewers to take interest to your video.

Second “Highlight What Makes Your Brand Great”, Why should viewers be interested in your brand? Answer this question in your video advertisement by emphasizing what makes your company great at what it does. Tell viewers why your brand is unique and different from others. Share your achievements. Showcase your track record for success. You can even include customer testimonials and positive feedback. The more you highlight the benefits of your company, the more effective your video advertisement will be.

Third” Timing Your Video Advertisement”, Avoid turning your advertisement into a documentary. A majority of the video advertisements online are 30 seconds or less. Keep this optimal length in mind as you create the script for the video. That being said, if you are using videos for brand positioning, longer videos can be effective as well. For example, if you’re telling a story about your brand that features a customer or company representative, a longer video would be ideal. Either way, it’s essential to eliminate unnecessary content, and spread your message as quick as possible to keep viewers watching and engaged.

Fourth “Tell Viewers Why”, Your video should tell viewers why they should choose your brand. What is it that makes your products or services, “the right choice”? Whether it’s a great value, unlimited warranty, or patented technology for creating a unique product, you need to give viewers a reason to go with your company. It’s important to emphasize this when planning and filming your online video advertisement.

And last but not the least “Use a Call to Action”, The goal of every advertisement is to encourage people to take some sort of action. Your advertisement should be no different. The call to action (CTA) can either be filmed, or added through graphics and text. Ideally, it’s best to include the CTA at the end of the video. For example, to show viewers how they can visit your website for more info, sign up for a discount, or purchase your products and services.

 

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