Marketing to the New Majority: How to Reach the Multicultural Consumer
Organization:
New York University's (NYU) Center For Marketing
Category:
Sales/Marketing
Geographical Area:
New York
Start
Date:
4/16/2004
End Date:
4/17/2004
Start Time:
End Time:
Event
Info:
An intensive 1 ½ day multicultural marketing course on 4/16 (9:00 am - 5:00 pm) 4/17 (9:30 am - 1:30 pm). The class instructor is Lisa Skriloff, Adjunct Faculty member at NYU since 2001 and President of Multicultural Marketing Resources, Inc. (MMR), a public relations and marketing firm located in NYC. The class will provide an overview of multicultural market trends, and portions of the class will be devoted to a specific ethnic market (Hispanic, African-American, and Asian American) featuring guest presenters with expertise in each market. Other markets will also be addressed. Marketing methods to be covered include: advertising, public relations, direct marketing, events, community programs, online marketing, and other disciplines. For questions about class fees, how to register or tuition reimbursement please call Debbie Saccoccio, Assistant Director, NYU at 212-992-3402 or e-mail ds126@nyu.edu.
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