Product Development & Management Association, N Calif Chapter
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
4/19/2006
End Date:
4/19/2006
Start Time:
6:30PM
End Time:
8:00PM
Event
Info:
Technology based companies frequently have more ideas than they do resources to develop them and take them to market. In this situation, it is critical to quickly determine which new product opportunities are worth pursuing and which should be shelved. The key to successful prioritization is gathering data from the marketplace quickly and effectively, thus allowing a decision to move ahead on projects with a higher likelihood of success. This discussion will include an introduction to a proven technique called Opportunity Analysis, an approach that has been used by successful Fortune 100 companies, and a case study from a successful nanotech company.
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