Writing to sell requires using language that sells BENEFITS, not SERVICES. To succeed as a consultant, you must be able to sell the one thing the customer cares about - What's In It For Me?
Attendees will be provided with:
* Power words that turn readers on * Words to avoid because they turn readers off * The basics of design and layout so you can produce your own marketing materials.
About the Speaker
Jeff Rubin is The Newsletter Guy (www.thenewsletterguy.com). He's written and designed more than 1,600 company newsletters since 1981. He is a member of the National Speakers Association and speaks frequently about writing, marketing and business integrity.
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