VSE are very different from domain specific portals which are usually product placement vehicles. VSEs organize all niche-specific information and present it in a manner that is simple to use and easy to consume. Vertical search engines can also offer advertisers a more focused ad platform. Advertisers are able to target their messages more precisely to their audience versus a broad message with regular search engines. Thus, LookSmart has been changing its focus from a regular search engine to a search company focused on verticals - 181 verticals to be exact! Come hear from the next generation of search pioneers and how they plan to exploit this opportunity!
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